The power of storytelling

Recently, at the Friday Lunch Club networking event in Melbourne, Anne Jamieson, the CEO of Saxton Speakers Bureau, shared her insights on the Power of Storytelling. Through a Q&A session, I had the privilege of asking Anne a series of questions, and I’d like to share my top takeaways for crafting your own compelling story.


  1. Captivate with a Clear and Engaging Narrative:

To begin, identify the core message or purpose of your story.  Develop a narrative structure that captures attention, builds tension, and leads to a satisfying resolution. Ensure your story has a clear beginning, middle, and end.  Utilise vivid language and imagery to make it engaging and relatable.


  1. Establish an Emotional Connection:

Effective storytelling resonates with people on an emotional level.  Incorporate elements that evoke emotions such as empathy, inspiration, or humour.  Share personal experiences, anecdotes, or examples that connect with the audience’s own experiences or aspirations.  Engaging their emotions will help create a memorable and impactful story.


  1. Embrace Authenticity and Vulnerability:

Leaders who share authentic and vulnerable stories are more likely to connect with their audience.  Open up about challenges, failures, or moments of growth that have shaped you as a leader.  By being vulnerable, you create trust and demonstrate that you understand and empathise with the struggles and journeys of others.


  1. Include Relevant Details and Examples:

To make your story more relatable and compelling, include specific details, vivid descriptions, and concrete examples.  Paint a vivid picture of the people, places, and events involved.  Use real-life anecdotes or case studies that illustrate the message you want to convey.  This helps the audience visualise the story and relate it to their own lives.


  1. Emphasise a Clear Takeaway or Lesson:

A compelling story should have a purpose or lesson that the audience can take away. Clearly communicate the key message or insight you want your listeners to grasp. Whether it’s a moral, a call to action, or a thought-provoking question, make sure your story leaves a lasting impression and prompts reflection or action.

Remember, practice and feedback are crucial for refining your storytelling skills.

By incorporating personal experiences, emotions, and relatable challenges, a story can captivate and connect with the audience on a deeper level.  It becomes a powerful tool for establishing trust, inspiring action, and conveying complex information in a meaningful and engaging way.

Thanks once again to Anne for sharing her wisdom.  If you have any thoughts or comments, please don’t hesitate to reach out to me at

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